I was tasked to create a promotional 30 seconds animated spot on Instagram for the danish rap artist Icekiid.

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The script provided by Icekiid and Sony Music, was animated with additional visual concepts and ideas. One of the more challenging requirements, was getting Icekiids look as accurate as possible, and at the same time create a vast amount of background characters in the 30 second spot.

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Since the duration of the project was quite short, it uses a mix of custom made assets together with some models from an internal 3D library, used for previous projects. The project was created using softwares such as Autodesk Maya, Substance Painter, rendered in Unity and edited using Adobe's Premiere Pro. 

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For the official Instagram post see Instagram & Linkedin